Upselling – You’ve done most of the photographic Work – get much more for very little

framed-wedding-pictureIf you are a professional photographer you will know the importance of up-selling. For years for example a wedding album was followed by a number of framed prints of the happy couple. Now there are more opportunities.

Remember you are to some extent in competition with the amateurs who take photos at the wedding. We love these people too. But you, the wedding pohotgrapher,  do not give your clients something different – that these people could not produce – and so different that they are prepared to pay for it, then you have little to offer – except for some better pictures.

Albums are normal – and some can be very expensive.  Then you can have specialist albums for

  • parents
  • best-men and bridesmaids
  • aunts, uncles and cousins
  • business friends
  • neighbours
  • other friends

Mini albums are great for the latter groups – and for everybody there is the photo-accordion.  (From Labelprint in France)

There are several good software tools to help you lay out your albums.  We shall be producing an updated guide in the near future.

At the top end are the professional album design packages, now priced at a level that is suitable even for one specific wedding.

 

Examples

  • Dg Foto Art
  • Lumapix
  • Yervant

A professional I know  said “What took me a day to produce with Photoshop takes an hour with dg Foto Art” .

Finally if you want to produce a scrapbook – with that type of appearance then Art Explosion Scrapbook Factory is our recommendation.  Personally I don’t think it is right for a wedding – but if you want total informality, then it is worth considering.

There are numerous tools to help structured printing – many of these free of charge.  Just Google and try.

A collage of the photos in a wide format print – I use Collage-it

All the best – there is more money for you!

 

Innova Digital Polycotton Canvas

The new Innova digital canvas range provides a selection of exciting Innova_Canavas_Papaer_1and unique products which will transform the output of your images onto canvas and cut down on finishing time. The smooth woven surface of this polycotton canvas has been coated with a microporous gloss coating which is similar to the gloss coating we use on our FibaPrint range of papers. Therefore Innova achieves an extremely high good gloss, matte and semi-matte coatings which enhance colour gamut, and d-max in the dark areas of a print, whilst the smooth weave keeps detail needed in photographic images. The Microporous coating results in a very flexible canvas which is excellent for stretching and framing. It is easy to stretch and there is no cracking on the corners.

Innova digital canvas products are offered in roll format only. Paper feeding of cut sheet canvas products is not reliable enough. The use of cut sheet paper is therefore not recommended. Wider formats (36″-914mm and 44″-1136mm) are available on request.

Products offered comprise:

380gsm Polycotton Ultra Gloss Photo Canvas

A high white polycotton canvas with a glossy woven smooth photo surface making it ideal for photographic reproduction. The high gloss coating achieves an extremely high level of gloss which enhances colour gamut and d-max in the dark areas of a print whilst the smooth weave keeps the detail needed in photographic images.
(SKU: IFA-36)
350gsm Polycotton Matte Photo Canvas

380gsm Polycotton Matte Digital Fine Art Canvas

Innova’s new fine art canvas matte is a high white canvas with a smooth woven surface which make it ideal for the reproduction of Photographic images and artwork where high detail is required, whilst still retaining the qualities of a true canvas. It is a very flexible canvas because of it polycotton content, and ideal and easy to stretch. The canvas is water resistant
Innova Polycotton Matte Digital Fine Art Canvas 17in(432mm) x 15m 380gsm roll (SKU: IFA37)
Innova Canvas Textile Effect paper

Innova Canvas Textile Effect paper is a natural white paper with a structured canvas weave effect which gives the appearance of a true cotton canvas but with the flexibility of a paper. It is an acid free, single side coated media. Here are examples but full range of boxed and roll papers are available – see the Incartek
Innova Canvas Textile Effect Paper 315gsm A3- Single side – Box 50 Sheets (SKU: IFA-08-A3-50)

http://www.incartek.com/incartek-your-paper-supplier/innova-canvas-49/canvas-textile-paper-315gsm-ifa08.html