Upselling – You’ve done most of the photographic Work – get much more for very little

framed-wedding-pictureIf you are a professional photographer you will know the importance of up-selling. For years for example a wedding album was followed by a number of framed prints of the happy couple. Now there are more opportunities.

Remember you are to some extent in competition with the amateurs who take photos at the wedding. We love these people too. But you, the wedding pohotgrapher,  do not give your clients something different – that these people could not produce – and so different that they are prepared to pay for it, then you have little to offer – except for some better pictures.

Albums are normal – and some can be very expensive.  Then you can have specialist albums for

  • parents
  • best-men and bridesmaids
  • aunts, uncles and cousins
  • business friends
  • neighbours
  • other friends

Mini albums are great for the latter groups – and for everybody there is the photo-accordion.  (From Labelprint in France)

There are several good software tools to help you lay out your albums.  We shall be producing an updated guide in the near future.

At the top end are the professional album design packages, now priced at a level that is suitable even for one specific wedding.



  • Dg Foto Art
  • Lumapix
  • Yervant

A professional I know  said “What took me a day to produce with Photoshop takes an hour with dg Foto Art” .

Finally if you want to produce a scrapbook – with that type of appearance then Art Explosion Scrapbook Factory is our recommendation.  Personally I don’t think it is right for a wedding – but if you want total informality, then it is worth considering.

There are numerous tools to help structured printing – many of these free of charge.  Just Google and try.

A collage of the photos in a wide format print – I use Collage-it

All the best – there is more money for you!


Innova Digital Polycotton Canvas

The new Innova digital canvas range provides a selection of exciting Innova_Canavas_Papaer_1and unique products which will transform the output of your images onto canvas and cut down on finishing time. The smooth woven surface of this polycotton canvas has been coated with a microporous gloss coating which is similar to the gloss coating we use on our FibaPrint range of papers. Therefore Innova achieves an extremely high good gloss, matte and semi-matte coatings which enhance colour gamut, and d-max in the dark areas of a print, whilst the smooth weave keeps detail needed in photographic images. The Microporous coating results in a very flexible canvas which is excellent for stretching and framing. It is easy to stretch and there is no cracking on the corners.

Innova digital canvas products are offered in roll format only. Paper feeding of cut sheet canvas products is not reliable enough. The use of cut sheet paper is therefore not recommended. Wider formats (36″-914mm and 44″-1136mm) are available on request.

Products offered comprise:

380gsm Polycotton Ultra Gloss Photo Canvas

A high white polycotton canvas with a glossy woven smooth photo surface making it ideal for photographic reproduction. The high gloss coating achieves an extremely high level of gloss which enhances colour gamut and d-max in the dark areas of a print whilst the smooth weave keeps the detail needed in photographic images.
(SKU: IFA-36)
350gsm Polycotton Matte Photo Canvas

380gsm Polycotton Matte Digital Fine Art Canvas

Innova’s new fine art canvas matte is a high white canvas with a smooth woven surface which make it ideal for the reproduction of Photographic images and artwork where high detail is required, whilst still retaining the qualities of a true canvas. It is a very flexible canvas because of it polycotton content, and ideal and easy to stretch. The canvas is water resistant
Innova Polycotton Matte Digital Fine Art Canvas 17in(432mm) x 15m 380gsm roll (SKU: IFA37)
Innova Canvas Textile Effect paper

Innova Canvas Textile Effect paper is a natural white paper with a structured canvas weave effect which gives the appearance of a true cotton canvas but with the flexibility of a paper. It is an acid free, single side coated media. Here are examples but full range of boxed and roll papers are available – see the Incartek
Innova Canvas Textile Effect Paper 315gsm A3- Single side – Box 50 Sheets (SKU: IFA-08-A3-50)

We have been Vindicated!

Vint Cerf picAccording to the BBC, Vint Cerf, a “father of the internet”, and a VP of Google, says is worried that all the images and documents we have been saving on computers will eventually be lost as hardware, software, systems and on-line services become obsolete.

Currently a Google vice-president, he is concerned lest documents and  pictures that we’ve got been saving on computers might eventually be lost.

Currently a Google vice-president, he believes this might occur as hardware and software systembecome obsolete.

He is worried that generations to come might have very little or no record of the twenty first Century as we will have digitised everything and nothing will remain in hard copy.  We would  enter a “digital Dark Age”.



Incartek Logo For a full range of quality paper and ink supplies at excellent prices for professional and serious amateur photographers and the users of wide format printers. 


Mr Cerf said this at a major science conference in San Jose, adding ,”You and I are experiencing things like this. Old formats of documents that we’ve created or presentations may not be readable by the latest version of the software because backwards compatibility is not always guaranteed.

“And so what can happen over time is that even if we accumulate vast archives of digital content, we may not actually know what it is.”

Our Answer
This vindicates us as to what we have been saying since 2007,  Then we wrote to Microsoft asking them to guarantee that we would be able to read JPG files in 2020 – then 13, now 5, years out.  We have a request out to Microsoft, Apple, Adobe and Google on similar lines now.  It will be interesting to read their responses.
Meanwhile if we need to be sure that a document is readable – PRINT IT (Using the right paper and ink!)

Which paper fits best for photos on a wall?

A user of the Сanon MG7120 printer wanted to print photos and hang them on a wall in a photo frame to make it look like a professional photographer’s output.

He also asked what was the best paper, in a photo frame without glass.

Our answer

With a small format printer like the Сanon MG7120, your output is limited to 8½x11in or A4 in size. There are ways in which you can make bigger pictures even with an office format printer.

First you asked about paper. Your choice depends on the way you want to mount it. Take a look at Jetmaster. You can produce a number of panels and set them together to make a larger picture. Furthermore, you do not have to use canvas (which is difficult to feed into smaller printers), several papers being suitable. Probably the best is Innova Art’s canvas-like paper. For more about Jetmaster* click here.

There are other ways – laminating a glossy print for example. Alternatively you can do a panel, also available from Jetmaster. But that does not lend itself to larger displays using multiple panels. You can, though, be more flexible on paper.


However, make sure that you use a pigmented ink and archival paper if you want a durable picture.

* We are based in the UK. If you are in the USA or Canada please find a source using Google. In Continental Europe Jetmaster and Innova papers are available from Arca in Holland.

Can Compatible Ink cause Print Heads to Block

Reply to Question on Printerknowledge Forum

Some years ago there were real problems caused by ‘cogation’, the deposit of dried ink on a thermistor in a print head. As a supplier of compatible cartridges we had to replace a number of print heads, mainly for the Canon BJ300 and 800 printers. We believe Canon had this problem too.

Bad ink can still cause problems. Most ink is good – but I have heard many horror stories, mostly from China. I always recommend that users go to a reputable supplier. They know which are the good Chinese manufacturers and these use good ink.



My company was once Europe’s largest master distributor of compatible inkjet cartridges, bringing in 160,000 units every week. Now, Incartek sells a full range of cartridges for Epson and Hewlett Packard, manufactured by Ninestar (G&G Brand). Ninestar is probably China’s best resourced company in the supplies industry.

Daniel Roberts
Ink Cartridge Technologies Ltd


Do you have a Fuji (Frontier) DX100 Printer

We are currently researching the market for supplies, being a supplier of paper (Olmec/Innova) and Ink (G&G-Ninestar) to the wide format and professional user.

We are currently testing some Olmec paper and if successful we will look at doing an archival Innova Fibaprint paper (gloss and semi-matte).

If you would like to try a short roll DX100 paper DX100 please let me know.

Photokina 2010

I’m back from Cologne – What I thought of Photokina 2010

OPUSalbums visit to PhotokinaAs you will be aware Photokina is the biggest photographic show in Europe – held every two years in Cologne.  Like many German shows it was big – ten halls – and finding ones way round was a nightmare.  Direction and location signs were poor.  I was there for three days last week.  I guess I have been going there regularly for ten years.


What was at Photokina?

Things have changed.  The message ten years ago was “Everything is going digital”.  Now one would wonder whether film had ever existed.  As one pointed out there are many young photographers who have never used film.  One big exhibit outside of a main hall was for Lumography – Analogue for the post digital age.  But I never figured what this was all about.

The players have changed.  The first Photokina I went to Kodak had a complete hall:  now they had a modest stand one third the size of Samsung’s next door.  Canon and Panasonic shared a hall; Sony, Nikon, Olympus, Fuji, HP, Epson all had a big presence.  Apple was a notable absentee.

Nobody was saying ‘you must see this!’  Of course I am not turned on by the latest and best DSLR or even compact.  What is clear is that the smaller things are getting better – larger lenses with a good zoom range.  Who needs ever to change a lens (We don’t – the wide angle and telephoto zooms lie unused!).  On cameras the talk was mirror-less – which will compact things more.

Two halls – 4.1 and 6 were for my area – photo editing and other software, paper, binding, photo books, frames, minilabs, mounts down to ceramics.  In 3 days I didn’t  see everything!

I always like the Fuji stand:  I don’t use one of their products but they show what the in trends are in a vivid way.  The clear messages were 3D and Photobooks.


3D was Everywhere – 3D Photography, 3D Displays and 3D Printing

The sceptics would say “3D has been around since we were kids and earlier – all the time you need glasses it will never catch on.  Remember the old 3D green/red glasses – and Viewmaster.”   Time will show; you still really need glasses.  3D monitors were very much on show.  Fuji were pushing a 3D compact camera, Sony a 3D video camera.

What about 3D printing  There were some good ideas at the do it yourself level here.  Watch this space.


Photo Books – A Booming Business

I think the message has sunk in.  Unless a picture is printed and accessible in an easy way it is lost.  That is why, whilst the number of 6×4 type prints is decreasing, the photo book business is exploding!  Of course, I admit any are produced at service centres and minilabs.  But there is scope for you to do your own. started this way and will continue to offer covers, paper software and binding systems for casual users, professional and even production users.

Our partners were there too.  PXLSoft was pushing its Enterprise software suite (Dg Foto Art Organizer, Krafter, Express) heavily – ideal for anybody wanting to offer a photobook service.  We are now equipped to handle this product as well as Dg Foto Art Essentia and Gold.  Unibind was sowing new higher end binding systems with crimping devices.  For the consumer end there was the ‘talking photobook’ (not yet on the market along with themed versions of the 6×4 My book (Pics Book Jr).  We also found some more cover sets for the Pics Book Jr range.


An endorsement from a World Leading Market Research Organisation!

Incidentally this featured in a presentation given by the leading market research company GfK.  The left hand page shows an exponential growth in the production of photobooks.  Look carefully at the graphic.  It’s been lifted directly from our website (You can even see OPUS).  I’m not sure whether you call that a breech of copyright from one of the world’s most prestigious market research companies.  At least it is an endorsement – thank you GfK


Saying ‘Thank-you’ – a way that reflects YOU

As a good photographer, why not send a photo – or a selection or album of photos is a very good way of saying, ‘thank you’.

Here are a few tips on composing delightful pictures of an event


Incartek Logo For a full range of quality paper and ink supplies at excellent prices for professional and serious amateur photographers and the users of wide format printers. 


Follow the rule of thirdsCentered photos are boring. Divide the frame into thirds both vertically and horizontally, and place the center of interest (usually your subject’s eyes) on one of those ‘third lines.’ Indeed most modern cameras will optionally show hairlines in the viewfinder/monitor.

Frame your pictures.

If you’re taking pictures of a distant lake, mountain or building, look for an interesting frame.. Your frampicture5e can be tree branches, rocks, or some other interesting foreground object.

Use Long Zoom when taking Portraits

When shooting portraits, use the longest zoom setting your camera will allow (without using the “digital zoom”). In addition you should use the widest aperture (or the lowest f-stop number). This will put the background in a nice soft focus, drawing your viewer’s eyes right to your smiling subject.

 Avoid Distractions

Look for distractions in the picture. Unfortuntely, your brain naturally filters out litter bins and telegraph poles – but the camera doesn’t. Look out for objects which will draw your viewer’s attention away from your desired center of interest.

Simple things which we all forget.




Why let your Cherished Memories Rot?

By Daniel Roberts,

Our lives are full of memories.  In photography we have found a technique for recording them so that we can go back over them ten, twenty, forty years later. In retirement, when one may have more time to reminisce and less strength to go on adventure, what better pastime can there be than going back over our photos and thinking,  “That was when …” – “I’d forgotten about him – I wonder what’s he doing now..”, or “Wasn’t she an amazing lady”.


Incartek Logo For a full range of quality paper and ink supplies at excellent prices for professional and serious amateur photographers and the users of wide format printers. 


That presupposes one thing. – That those photos are readily available and capable of being read.

Old Picture chaosGo back 40years. Chances are that you have some regular photo albums, a few shoe boxes full of photos, canisters of transparencies (for that projector which you cannot get a lamp for) and a few hundred little plastic boxes full of the transparencies that they came back from Kodak in. More? what about those unreadable super-8 films and a pile of VHS video tapes (still OK but for how long?). May I suggest that there is only one of the above media that you are going to look at regularly – the photo album. Why? – because it is visible and accessible.  The shoeboxes of prints probably come next – a poor second.

Is history repeating itself?  The number of photos taken has risen exponentially. Indeed we spend some of our most cherished moments viewing that unforgettable moment through a viewfinder or LCD.  Then what?  View the thumbnails – select the good ones, edit them – and what next?

  • Leave them on the computer.  Sort of visible for a time – but awaiting a hard disk failure.
  • Transfer them to CD/DVD – invisible (therefore as inaccessible as the old trannies) – and who knows when your computer will no longer be able to read a CD. (In my loft I have a box full of 5¼” floppy disks full of valuable information).
  • Put them on your iPad – fine till you get that message ‘storage full’.
  • Two album weddingUpload them to Flikr or another on-line service.  These services come and go with monotonous regularity. Do you really think they will be round in 40 years time? Those memories – not only inaccessible – but LOST!*

So – what’s the answer?  Back to the old photo album. And using your computer it’s so much easier.

  • Take your photos, select the best and assemble into a story.
  • Edit the photos if necessary – and lay them out into pages – and add text.
  • Print them at home on your own inkjet printer (quicker and more flexible than an outside photo book service).

You have a neat, accessible permanent book, which you can label and file to look at whenever you like. Quick – easy and effective.

URL: Why lose your Most Valued Memories?/a>

* Even Microsoft told us that they could not guarantee that .jpg files and CD’s could be read in 2020 – 12 year’s time!





Incartek Logo For a full range of quality paper and ink supplies at excellent prices for professional and serious amateur photographers and the users of wide format printers. 

Christmas Cards – Seven Tips from INCARTEK

NOW is the time to Produce your Special Christmas Cards

If you haven’t produced your own Christmas cards yet, now is the time to do it.


To produce a poor card is easy. Write your Christmas message in Word. Cut and paste a picture, add some word art text for ‘Happy Christmas’ and print your cards on your inkjet or colour laser printer on 160gsm plain paper from Staples or whoever.  The quality of the output – especially the photo – will be acceptable; it will be clear that it is your own production, and the recipient will know that you spent some time thinking of them. And it will be cheap and look cheap. So is it giving a good impression of you – the serious photographer?


Incartek Logo For a full range of quality paper and ink supplies at excellent prices for professional and serious amateur photographers and the users of wide format printers. 


Do it better using Innova Greeting Cards

1.  Think about the Recipients

Usually our lives revolve round groups with shared interests – family, church, clubs, local interests, business contacts – and then the rest – friends, tradespeople, neighbours etc. Decide – are we going to have several versions – no problem if you produce your own.

2.  Choose the Right Photo

Your card reflects you. For many recipients – but not all – your family is a good starting point – perhaps a winter highlight (last year!) or a family event.   The only contact many old friends, even some relatives, have with you is the annual Christmas card.   The recipient will see that 6-year-old child they remember now graduating from university or getting married. However, with old colleagues or business associates the relationship is more individual. They are not interested in your grandchildren, but you doing a parachute jump – that would be something!

3. Get the Messages Right

Have several versions. Be interesting and not too long. Don’t bore people with too much family stuff. Anecdotes and even controversial views, preselected without offence, will show your values – and ‘you’. As most will know I am an evangelical Christian and am not hesitant to talk about Jesus – sensitively.

4. Choose the most appropriate Design

The design is personal. A scrapbook-like approach festooned with balloons would never reflect me, but it might be suitable for a 20 year old young lady. For me it is the photo with enhanced HDR. I use Perfect Photo/Perfect Effects as well as Photoshop.

5.  Print it efficiently

One would think that with a vested interest in print-your-own supplies I would never advocate having a lab-printed card. But if you have to produce 500 identical cards, it could be the most practical – and probably least expensive option. But it is clearly a factory product – on factory paper. Special people need something special.

And how many of us need 500 identical cards? Most of us have more than one printer now – a compact colour laser, and a high quality inkjet. We can vary the type of card according to the audience.

6.  Use the right Consumables

For laser it is easy – a heavy weight paper 160gsm, A4 (fold to A5) and standard C5 envelopes. Why pay for more?

For high quality inkjet you need something special. That is why Innova have produced a very nice high quality archival photo matte cards on 220gsm paper to produce something special. Expensive? No! A card-and-envelope set costs from under 31p (plus VAT), less with a larger ink/paper order. Allow another 5p for ink (from Incartek of course), and we have a high quality art card for just over 36p. Compare that with a purchased card for £2 or more.

Click here for 100 Innova Greeting Cards with envelopes, from INCARTEK:


7 Be Personal

There must be something personal with the card. Otherwise, to be frank, you might as well send an e-card. Are you a friend I remember – or somebody on the list we send to because they send to us. People are real. A little handwritten note on the card. “How’s Jim getting on at school?”, “How did the operation go?”. Maybe that will re-engage them – by letter, e-mail or even Facebook.

God bless – and I hope you have a good run up to Christmas in business or at home.